Innovating,
Overcoming, and
Succeeding
KSHITIJ RANA
CREATOR
Hi, I'm Kshitij! I was the 1st hire @ Microsoft (MSN + Bing) & the 2nd hire @ Meta (FB Gaming) leading their video business strategy, globally. I've acquired and scaled over 2500+ content owners across platforms to generate $10B+ views & $1B+ in revenue for my partners and the platforms alike. With 8+yrs of experience I've curated and executed over 100+ branded campaigns and managed the likes of Tanmay Bhat, Samay Raina & Zakir Khan. :)
The Journey
June 2016
The Beginning
I started my first gig with MTV & Vh1 fresh out of college. This is where it all started.
January 2017
The First Start-Up
Soon after Incredible Inclusions (the 1st company) emerged with a college friend. We began disrupting the university marketing segment and worked with the likes of Red Bull, Tinder, Ray-Ban etc. across 400+ colleges.
June 2019
Back in Corporate-ish Action?
Post a successful exit, I figured my way back to work at NH7 Weekender to curate 10+ brand partnerships, create + scale the university marketing division to $1M+ business through 10+ creator led branded IPs @ OML.
May 2021
Facebook Gaming Happens!
Back when it was Facebook, I joined them as the 2nd hire to build & scale Facebook Gaming's video business in India. Developed 5+ programs, acquired 700+ creators & communities to generate $300M+ in revenue.
January 2023
MSN turns to video, globally!
Microsoft came to the party and handed me the job to transform their age-old news product MSN into a diverse multimedia video product. As their 1st employee, led product & partnerships strategy across 8+ markets. Concluded my gig with the platform standing at 5000+ partners and generates >$1B in total revenue.
January 2025
Your Culture Police.
Launched Your Culture Police to help creators and publishers maximize their earnings through strategic content distribution across platforms they never really knew about.